The path to coaching

How did we get here?

1. I

   The restless achiever

   I was a startup and agency founder, then an executive at every stage of company growth — SPB Software, Yandex, Swisscom's Innovation Outpost, Skyroam as Global VP and MD EMEA. From pre-seed to acquisition and IPO, across the USA, Singapore, Switzerland, Austria, Germany and Russia. I knew how each stage felt. I didn't yet know how I felt.

2. II

   A seat on the other side

   My coaching journey began as a client, at a moment of change. I learned my leadership style in depth and became a leader who gives power to her team. I grew from a restless achiever into a strategic thinker — and that led me to coaching as my profession.

3. III

   Same table, different seat

   Today I serve serial founders and ambitious tech leaders who deal with high complexity and uncertainty. I have mentored, advised and coached over 200 individuals and teams through transformation and growth — in English, German and Russian.

4. IV

   Emotional Business

   Over and over, I saw the same truth: most business problems are relationship problems. So I started a podcast to talk openly with founders and CEOs about the emotional dynamics of leadership, growth and genuine success.

«What do my clients need to move them forward?» — the question that shaped my coaching style.